311, The Urbania, Kudasan, Gandhinagar, Gujarat 382421
Aatma Gujarat Government
About Prakrutik Dang
The Governor of Gujarat launched an initiative to transform the state into a hub of organic farming, beginning with the designation of Dang as the first organic district. In response to this vision, The Visualizer created a comprehensive concept to ensure the success of this initiative. Our primary focus was on raising awareness in Dang about organic farming practices, obtaining organic certification, and promoting the sale of organic products.
Key Objectives
Social Awareness
Raise social awareness about the benefits of organic farming
Organic Certification
Streamline the organic certification process for farmers.
Organic product selling
Enhance the market for selling organic products and create market awareness for consumers to buy them.
The Visualizer developed a comprehensive concept to establish a foundation for organic farming, featuring Sairam Dave as the face for documentaries, songs, quickies (short videos), reels, and advertisements, along with PR campaigns across online, print, and TV media, and promotional videos for Gujarat Tourism.
Tools Used
Results Achieved:
- Significant increase in followers and subscribers across all platforms
- Enhanced digital presence leading to broader audience reach and higher engagement rates
- Successful distribution of audio content on major platforms
Impact:
- Strengthened Sairam Dave’s brand as a leading figure in Gujarati culture and entertainment
- Increased visibility and accessibility of Sairam Dave’s content to a global audience
Glimpse of our work
